Tuesday, August 05, 2008

Great Marketing

I meant to post on an experience I had several weeks (heck, it might've been several months) ago. Kyle Bradley and I eat at Moe's (Southwestern Grill) nearly every Monday. We call it Moe's Monday. It started out of our love for the Chicken Club Quesadilla, but now we go partly out of a desire to build a relationship with people who work there...for future ministry opportunities.

Aside: I hate it when people use "ministry" to try to legitimize illegitimate things they're doing...so I really do go there with the intention to do ministry. A side effect is I get to eat some good grub.

Kyle and I have gotten to the point to where several employees know us by name. One of the assistant managers recently gave us a free meal there (actually, she punched our buy 9 get one free tickets through to the "one free" even though we were only actually on punch # 7). When we tried to resist and let her know that we weren't regulars there to get free food, she said something to the effect of, "no...you guys are two of our best customers...this one's on the house."

The point of this story is that, in a day of lost customer service, this was a great move. It cost the company very little. It made us feel very special. It built loyalty. It shows that someone cares. It certainly wasn't necessary in order for them to keep our business. But it made a difference. Way to go, Moe's!

No comments: