21 Pages

Can someone please explain to me why there are 21 pages of advertisements before the table of contents in a subscription-based magazine? I'm ok with a page or two of ads to help make Men's Journal a profitable outfit, but really, 21? What am I paying for? Why don't they call it an advertising directory? Seems to me like someone needs to cut some overhead expenses. Men's Journal better be glad that my credit card points were about to expire and I needed to "spend" them on magazines. It's sad really...they had a chance to really impress me while I was getting the magazine for "free." Instead, they made sure I'll never "pay" for the magazine subscription.